Marketing guides by goal

Get found in local search

Help nearby customers find you when they’re ready to visit, call or book.

• Work through the local SEO checklist
• Investigate a drop in local search rankings
• Ask customers for Google reviews

Write content people want to read

Use a question customers actually ask as your topic. Write a headline that tells them what they’ll learn.

• Write headlines that earn the click

Plan social posts and short videos

Choose a channel your customers already use and plan a repeatable format that fits your week.

• Build a social media strategy for a B2B business
• Use short-form video in your marketing

Research your market and competitors

Look for a customer need that competing businesses overlook before spending money on a campaign.

• Find gaps in your market
• Compare free and paid competitor analysis tools

Turn one guide into a small marketing test

1. Choose one action. Use a guide, checklist or worksheet to make one change this week. A local retailer might start by updating its opening hours before a holiday.
2. Make it local. Match your wording, timing and offer to the customers you serve in Australia, the US, Canada or the UK. Check local requirements before launching a campaign.
3. Set a budget. Count your time as well as ad spend. Choose an amount you can test before committing to another channel.
4. Measure the result. Set up analytics for one outcome, such as bookings or enquiries. To A/B test a headline, change just the headline. Compare results and use an ROI calculator when you have costs and sales figures.