Calculate Your LTV
Understand your Customer Lifetime Value and optimize for growth
Average value of each customer purchase
How many times per year customers buy
Expected duration of customer relationship
Average cost to acquire one customer
Formula: (AOV × Purchase Frequency × Customer Lifespan) - Acquisition Cost
Your LTV
$3550.00
Estimated lifetime value after acquisition cost
Return on Investment
7100%
Simple: revenue-based return. Advanced: profit-based return.
Key Metrics
Yearly Revenue
$1200.00
Yearly Profit
$360.00
Payback Period
0.5 months
Growth Opportunities
See how small improvements impact your LTV
Increase Retention 10 Percentage Points (up to 100%)
$0.00
Current LTV:
$0.00
+$0.00 increase
Increase Frequency 20%
$0.00
Current LTV:
$0.00
+$0.00 increase
Increase AOV by 15%
$0.00
Current LTV:
$0.00
+$0.00 increase
💡 Boost LTV
- • Improve customer retention through loyalty programs
- • Increase purchase frequency with targeted campaigns
- • Raise average order value through upsells
- • Extend customer lifespan with excellent service
📊 Track & Optimize
- • Monitor retention rates monthly
- • Test pricing and upsell strategies
- • Reduce acquisition costs through optimization
- • Benchmark against industry standards