Product and Service Pricing Calculator
Use three pricing methods: cost-plus, competitive, and value-based. Preview profit margin and choose a smarter small business price.
Pricing should cover cost, reflect value, and fit the market. This calculator compares three practical pricing methods so you can choose intentionally.
Pricing Calculator
Three methods
Cost-plus starts with your costs. Competitive pricing starts with market alternatives. Value-based pricing starts with the customer outcome.
- Cost-plus protects the floor.
- Competitive pricing checks reality.
- Value pricing captures upside.
Psychological pricing
Round prices for premium clarity, use charm pricing carefully for retail, and keep packages easy to compare.
- Do not hide bad economics behind clever endings.
- Make packages distinct.
- Test willingness to pay.
Related Resources
Frequently Asked Questions
How do I price a product?
Start with landed cost, target margin, market comparison, and customer value.
How do I price a service?
Include labor, overhead, expertise, scope risk, and the value of the outcome.
Should I discount?
Only when the discount has a purpose and you understand the margin impact.
Build the next step with clearer numbers.
Use the calculators, checklists, and guides above to turn the idea into an operating plan.