7 Best Email Marketing Services of 2024

Email marketing is one of the most effective and affordable ways to grow your business and reach your target audience. Whether you want to promote your products or services, build relationships with your customers, or increase your brand awareness, email marketing can help you achieve your goals.

A 2017 study aimed at understanding the email marketing frequency preference of consumers in the United States revealed that nearly half of the participants, approximately 49 percent, expressed a desire to receive promotional emails from their favorite brands on a weekly basis. This preference extends to consumers worldwide, spanning various industries and services.

7 Best Email Marketing Services

Therefore, in today’s business landscape, the primary objective of all brands is to implement efficient email marketing strategies.

However, executing a successful email marketing campaign is not an easy task. Throughout the process, marketers encounter multiple challenges such as managing marketing budgets, integrating data, retaining audiences, personalizing emails, ensuring email deliverability, and more.

The answer to these challenges lies in harnessing the power of an email marketing service.

But how do you sift through the plethora of options and find the one that perfectly aligns with your unique business needs? You need a solution that’s not only budget-friendly but also backed by exceptional customer support.

What is an Email Marketing Service?

Email marketing is a form of marketing using which businesses promote their products and services and share different discounts and deals with the customers on their email list.

An email marketing service is a platform or software used to do email marketing. This platform helps you create email lists and allows you to track their progress.

In the absence of an email marketing service, you have to manually create email lists and communicate with your customers.

Email campaigns run this way not only take a lot of your time and energy but also aren’t very effective. With an email marketing service, you can save a lot of time and resources because of various automation features.

Different types of email marketing campaigns are used to cater to the requirements of businesses.

These include newsletters, welcome messages, abandoned cart emails, limited-time offers, and anniversary or birthday deals and discounts. All of these email campaigns ensure that you have a strong bond with your customers.

Why is an Email Marketing Service Important?

An email marketing service allows you to keep a constant connection with your website visitors and customers. By using email marketing services, you can create better brand awareness in less time.

Therefore, it is highly crucial for all businesses from small startups to big enterprises.

One of the biggest advantages of an email marketing service is that it helps you keep your proven buyers up to date with new products and discounts. So, it’s a good way to boost the enthusiasm of your customers.

Unlike social media campaigns, email marketing has a better reach and higher click-through rate.

As per estimates, around 47 percent of marketers prefer email marketing to all the other forms of marketing including social media and content marketing.

Another benefit of an email marketing service is that it lets you manage your email campaigns easily and inexpensively. As compared to other marketing channels, email marketing has a high conversion rate and the cost per conversion is also very low.

What to Look for in a Good Email Marketing Service?

No email marketing service is perfect, but we can use a standard to gauge the performance of one.

Here are some features that you should keep in mind while looking for an email marketing service:

1. Easy to use: One of the most important factors to look for in an email marketing service is the ease of use. Choose an email marketing service with a drag-and-drop editor especially when you are just starting with email marketing and don’t have much technical knowledge.  Also, an email marketing platform with a variety of email templates is a good option as it gives you a lot of room for customizing the emails according to your brand.
2. Easy Automation: Automation is the soul of email marketing campaigns, so always look around for a platform that offers easy automation. Email automation lets you find and engage with your customers through personalized emails. The biggest advantage of automation campaigns is that they run in the background thus saving you a lot of time, which can be utilized in performing other tasks.
3. Segmentation: Email segmentation is another very crucial factor, which should be given special attention when looking for an email marketing service. The main goal of email segmentation is personalization. Hence, your email marketing service should have the capacity to do the right segmentation, so your customers can receive the most targeted and relevant emails.
4. Integrations: Email marketing cannot be done in isolation, it needs to be integrated with other marketing efforts for getting the desired results out of your marketing campaigns. A good email marketing service should have the capability to link to different useful add-ons and applications. You should carefully see whether the service you chose can effectively integrate with eCommerce tools, CRM systems, analytic tools, content management, and billing tools.
5. In-depth analysis: A good email marketing service should offer a detailed and in-depth analysis of the performance of your email marketing campaigns. It should let you track different email marketing KPIs such as open rates, conversion rates, click-through rates, and unsubscribe rates. All of these help you in making a better and more informed decision regarding your email marketing strategy.
6. Support: The last but most important factor is responsive customer service. A good email marketing service offers 24/7 customer support through email, phone calls, and live chat. So, if you meet any issue during your email marketing campaigns, the email marketing service’s support team helps you fix that.

Disclosure: We may receive compensation at no additional cost to you if you make a purchase through the links provided.

7 best email marketing services

Here is a list of the 7 best email marketing services to try out in 2022 for expanding your business:

• Constant Contact
• MailerLite
• HubSpot
• Convertkit
• Aweber
• Drip
• Mailchimp

1. Constant Contact – The Most Powerful Email Marketing Service!

The first email marketing service on the list is Constant Contact. It’s a powerful marketing service and has helped millions of users in digital marketing services.

With its 97% email deliverability rate, Constant Contact ensures that your emails reach your subscribers right in their inboxes and they don’t miss them.

Using Constant Contact, you can manage your contacts, edit the content, and upload images with the landing page builder and email marketing apps.

In Constant Contact, you have access to plenty of email editing tools, image library and file hosting tools, list building and management tools, and whatnot. All of these tools help you manage your email marketing campaigns in a better and more controlled way.

Key Features

1. Constant Contact’s 100s of Email Templates allow you to create high-converting emails. Using its 100s of email templates and drag-and-drop editing, you can create eye-catchy email campaigns on the go.
2. Using Constant Contact’s A/B Testing feature, you can maximize your email open rates with simple subject line testing. You can simply create two options with different subject lines, send the test to a portion of your audience, and Constant Contact automatically sends the winning option to the rest of your audience.
3. With the List Building Tools, you can attract new contacts to your email list and use them to grow your business. By using a special sign-up page, you can convert your site visitors into loyal customers.
4. You can also Track Your Email Results in real-time and improve your marketing strategy. This feature allows you to visualize in real-time who is clicking on what type of content and based on that you can improve your campaigns and engage with your audience in the most targeted way.

Pros

• Highly responsive live chatbot
• High email deliverability rate
• Offers engaging niche features

Cons

• It has limited automation features

Pricing Package

Constant Contact offers a 14days free trial, so you can test the platform and its services. In its paid plans, there are three options. The Lite plan starts at $12/month whereas the Standard plan starts at $35 per month respectively.

The pricing plans varies based on the number of email contacts you want to cater to. The third plan is Premium plan that starts at $80/month.

The difference in pricing is because of the features as the latter offers plenty of automation and personalization features. You can choose any of the plans based on your business scope and the number of email subscribers.

Try Constant Contact

2. MailerLite – The Most Suitable for Small Businesses!

The second email marketing service on the list is MailerLite. It’s a very popular platform with a simple and easy user interface.

MailerLite allows you to create high-converting email campaigns with its diverse tools. It’s considered a perfect fit for small businesses because of its generous free plan, which allows you to cater an email list with up to 1000 subscribers.

MailerLite’s drag-and-drop newsletter builder, modern template designs, and landing page builder are some of the key features, which are the prerequisites for generating maximum sales.

Its well-organized dashboard and past campaign overviews ensure that you have complete control over how your email campaigns are performing.

Key Features

1. You can Create Beautiful Campaigns using MailerLite’s three editors, free image library, and newsletter templates. You can either use the pre-designed content blocks and text or you can customize the entire campaign using the HTML editor.
2. MailerLite’s Automate Workflows feature allows you to build advanced marketing workflows through its automation builder. It offers various automation activities including automatic email sending based on different triggers and scheduled content sharing with the RSS to email feature.
3. You can Send Targeted Campaigns to your subscribers based on their geography, behavior, interest, and timezone. MailerLite also helps you manage it all as you can create groups based on all these parameters and send targeted content to each group.
4. MailerLite also allows you to Manage Your Campaigns and Subscribers via both the desktop and the app. You can easily add, filter, and organize your email lists on the go and manage your subscribers the way you want.
5. You can Continuously Improve Campaigns using MailerLite’s plenty of useful insights such as reporting dashboards, surveys, quizzes, sales tracking, click maps, A/B testing, and opens by locations.

Pros

• Comes with a free plan, which is the perfect solution for those with budget constraints
• Has a clean and simple user interface
• It has an excellent email deliverability service

Cons

• Has a detailed approval process, which is a bit irritating

Pricing Package

Apart from its free version, MailerLite comes with three plans, all of which let you send unlimited monthly emails.

The Growing Business and Advanced plans cost you $10 and $20 every month respectively.

The best part about these two plans is that they offer a 30-day free trial, so you can be sure if MailerLite is the right email marketing service for your business or not.

In the Enterprise plan, you can get your pricing customized as per your business requirements.

Try MailerLite

3. HubSpot – An All-in-one Email Marketing Service!

HubSpot is a perfect email marketing solution with plenty of email marketing tools under the same roof. Using HubSpot, you can attract more visitors and convert more leads.

Its award-winning 24/7 customer service ensures that you are well-guided on all the steps of your marketing campaign.

HubSpot is trusted by some of the biggest names such as Reddit, Monday.com, and SoundCloud. It’s a marketing hub that can be used for sending bulk emails to different devices and inboxes.

Key Features

1. You can Personalize Emails so that the average email open rate is increased and each subscriber gets a fully personalized email. You can use the information on your email subscriber’s lifecycle stage and come up with the most relevant subject lines and CTAs.
2. HubSpot allows you to Optimize Email Campaigns. You can use the A/B test to get a better idea about which subject lines are performing well and what type of content is driving higher engagement. This information helps you improve your email marketing campaigns.
3. Email marketing services missing the CRM platform rely on developers to pull out the subscribers’ data. Using HubSpot’s CRM platform, you can manage your email marketing. This ensures that your email campaigns are based on the most up-to-date customer data.
4. You can Create Beautiful Email Campaigns with HubSpot without having to use designers and IT. All the templates can be perfectly displayed across all devices, hence you are always sure that your subscribers don’t miss any emails.

Pros

• Has a responsive live chat feature
• Comes with an extensive resource library
• No coding platform

Cons

• No A/B testing on the first two plans

Pricing Package

You can always start with HubSpot’s free trial to understand how the platform works. As far as the pricing of HubSpot is concerned, it comes with three plans.

The Starter plan starts at $18 and goes up to $1,454, the Professional starts at $800 and goes up to $3,991, and the Enterprise starts at $3,600 and goes up to $10,350 per month.

Only the Starter plan is economical, the other two plans are very expensive, and only established businesses can afford to buy them.

Also, both these plans offer advanced email marketing features, which aren’t required by small businesses.

Try HubSpot

4. ConvertKit – The Most User-Friendly Platform!

It’s the most user-friendly email marketing service currently present in the market. ConvertKit comes with a free plan, which is an ideal solution for those on a budget or small businesses. Its extensive email marketing tools and creator-focused features give complete control to the user’s hand.

You can successfully sell your digital products using with ConvertKit and drive higher conversions.

With over 4,28,152 creators already using ConvertKit for connecting with their audience, there is no second opinion that it’s the most user-friendly email marketing service out there.

Also, ConvertKit has an extensive resource library including video training, blog articles, and a community of successful users. All of these resources help you run your marketing campaigns in a better way.

Key Features

1. ConvertKit has a High Deliverability Rate of 98%, which means your emails reach your subscribers rather than going to the spam folder. Now because the emails land directly in the inboxes of your subscribers, they have a 40% open rate.
2. With ConvertKit, you can even Grow Your Email List. Whenever people visit your site, they come across eye catchy landing pages or signup forms and once they fill in their details, they are automatically added to your email list. These filled-out forms are then sent to you through the automatic free download delivery service of ConverKit.
3. With Automated Email Funnels, you can send targeted content to your subscribers just at the right moment. You can create custom paths for them by connecting different events and actions, which then collectively create your subscribers’ journey in a customized way.
4. ConvertKit’s Quick Stats gives you an in-depth understanding of how your email campaigns are performing. You can check the performance of individual emails by checking their stats including the click and open rates.
5. The Signup Forms of ConvertKit allow you to establish an instant connection with your site visitors. You can create different types of forms from minimal to visual, short to long, popup to slide, and whatnot.

Pros

• High email deliverability rate
• Comes with a free email list builder
• Simple and easy to use

Cons

• Offers limited e-Commerce integrations

Pricing Package

ConvertKit comes with a free email marketing service, which can entertain a maximum of 1,000 email subscribers per month. In the paid plans, there are two options, both of which start at very economical prices.

The Creator plan can host 300 subscribers for only $15 whereas the Creator Pro can host 300 subscribers for $29 per month. ConvertKit can host as many as 500k+ email contacts on both of its paid plans.

If you are a beginner, go for the free version and see how the platform helps you in your email marketing campaigns. Once you’re satisfied, you can choose any of the paid plans.

Try  Convertkit

5. Aweber – The Best Platform for High-Volume Campaigns!

It’s an excellent email marketing solution for advanced marketing campaigns. Aweber lets you engage with your audience effectively with its plenty of email templates and keeps you updated with its pre-designed reports.

It can effortlessly run high-volume campaigns and offers award-winning customer service.

Using Aweber’s web push notifications and additional e-Commerce solutions, you can connect with your target audience faster and in a super personalized way.

The platform keeps on adding new features aimed at improved customer attraction and retention, thus ensuring that your business gets maximum leads.

Key Features

1. With Aweber, you can Put Your Emails on Autopilot. This saves you a lot of time as your subscribers are sent emails based on different triggers. The auto newsletters ensure that each time you publish new content on your website, your subscribers get an automatic email notification, so you can have higher engagement and more sales.
2. Aweber lets you Connect With Various Useful Tools such as Zapier, WordPress, Shopify, Facebook, Paypal, Etsy, etc. Aweber has a whole list of tools from different departments related to e-Commerce, landing pages, content management, webinar, video, and CRM among others. You can connect with your required tool with just a click.
3. With Aweber, you can create Dynamic Subscriber Segments, which allow you to connect with your subscribers in a personalized way. You can use create signup forms using the signup form builder to collect your subscribers’ information and then you can apply tags and custom fields to them to create different segments.
4. The Email Deliverability of Aweber is top-notch. The platform has a team of experts and advanced technology, which ensure that your email campaigns have a high deliverability rate. Aweber has a complete setup for this including 24/7 monitoring, an autoresponder, and a complete deliverability stack.

Pros

• Comes with a 6000+ stock of free images
• Has award-winning customer support
• Offers an advanced email tracking system

Cons

• It has a little outdated interface

Pricing Package

Apart from its free version, Aweber offers three paid plan which are Lite, Plus, and Unlimitted. The Lite plan starts at $14.99. Aweber Plus starts at $29.99 per month and takes care of email lists with unlimited contacts.

The best part about Aweber is that it is an economical email marketing service.

For large scabusinesses with no budget constraints, the Unlimitted version is the right fit as it comes with some advanced email marketing features. Businesses with large email marketing lists can upgrade to the Unlimitted plan which starts at 899$ per month.

Try Aweber

6. Drip – The Best Email Automation Tool!

With 30,000 plus marketers, Drip is one of the most popular email marketing automation tools available out there.

It is generally categorized under lifecycle marketing tools and is focused mainly on revenue generation for e-commerce businesses through email marketing. Drip is considered the right email marketing service because of the plenty of features it offers.

With its revenue-driven automation, pre-built email templates, email segmentation and personalization, and third-party integrations, Drip helps businesses expand exponentially.

Its insights and guidance allow you to make informed marketing decisions. Not only this, but the smart split tests of Drip enable you to have better control of your email marketing campaigns.

Key Features

1. One of the best things about Drip is its powerful Email Segmentation feature. It collects detailed data about your customers’ behavior and allows you to send super personalized messages to them, which increases their chances of conversion.
2. Drip’s Pre-built Email Templates allow you to kick-start your email campaigns within no time. It comes with plenty of ready-to-use email templates, which you can use to create engaging emails to attract more subscribers to your email list.
3. It offers Revenue-driving Automation in various email forms including welcome series, win-back series, abandoned cart series, post-first purchase series, and post-repeat purchase series. This helps you establish a personalized connection with your subscribers based on their actions.
4. Using Drip, you can create high-converting and fully customized Forms and Popups without any coding knowledge. You have complete control over how and when they appear and what is offered in them.
5. Drip offers 100 plus useful E-commerce and Featured Integrations with platforms like Shopify, Magento, Zapier, and WooCommerce. You can integrate your desired platform with your store at Drip in just a click and manage your marketing campaigns in a better way.

Pros

• Has a simple and easy-to-use dashboard
• Comes with plenty of useful integrations including Shopify and WooCommerce
• Offers a 14-day free trial so you can test the working of the platform

Cons

• It’s a bit expensive platform

Pricing Package

Drip offers a 14-day free trial, so the users can test the platform before investing money. Drip’s pricing plans are based on the number of email contacts a business has.

The lowest amount you have to pay is $39 which allows you to send unlimited emails to 2500 contacts. If you increase the number of contacts, the cost increases.

The good thing about Drip is that it caters to the email marketing requirements of all business types with different budget ranges.

Try  Drip

7. Mailchimp – The Most Beginner-Friendly Email Marketing Service

Another email marketing service on the list is Mailchimp. This platform lets you create multi-channel marketing campaigns, which grow your business exponentially. Mailchimp comes with plenty of useful features including AI-powered optimizations, targeted email segmentation, 300+ integrations, and in-depth analytics.

Mailchimp studies the top-performing campaigns in your industry and using all the gathered information it lets you optimize your email marketing campaigns by giving specific suggestions.

By using your customers’ buying behavior, Mailchimp predicts their future actions and guarantees your revenue increase by up to 88%. It uses the customer journey builder to plan your customers’ entire journey based on different customer engagement triggers.

Key Features

1. AI-powered Creative Assistant of Mailchimp studies your brand and then helps you in creating high-engagement email campaigns. It uses your brand’s data and creates a brand kit for you, using which you can create personalized emails for your customers.
2. Another great feature of Mailchimp is A/B Testing. You can use this feature to test different versions of your email series and see which one is getting better responses from the audience. This can be done by making simple changes such as changing the layouts and subject lines of emails.
3. With Mailchimp’s Easy-to-digest Reports, you have an in-depth idea about every step of your marketing campaign in real time. Its easy-to-read click maps give you a detailed idea about where people click when they first open emails from your brand. This helps you tailor the content accordingly.
4. The Behavioral Targeting feature allows you to target your emails as per people’s behavior. This feature collects detailed customer engagement data from your sales, website, and app, and allows you to do targeted email segmentation.
5. With Mailchimp’s Automation feature, you can drive more business. It offers plenty of trigger automation options, which ensure that each trigger is met with a super personalized email response.

Pros

• Offers strong marketing APIs
• Comes with 500+ integrations and add-ons
• Provides detailed reporting about all your clients’

Cons

• It’s expensive in case you have a large email list

Pricing Package

Mailchimp offers four pricing plans including the free version, which lets you create email campaigns with monthly email sends of 2500.

The first two paid plans are very affordable and are perfect for small to medium size businesses.

The slight difference in their pricing plans is because of some extra features that are offered in the Standard plan ($10/month) but are missing in the Essentials ($6/month) one.

The Premium plan ($175month) is the most expensive of all, but it’s worth the money because of the countless features it offers.

Try Mailchimp

Conclusion – Final Thoughts!

Selecting the right email marketing service is crucial for building successful campaigns that resonate with your audience and drive results. Whether you’re a small business owner looking for affordability, or an enterprise needing advanced automation, the seven tools I’ve discussed cater to a wide range of needs and budgets.

By focusing on features like ease of use, robust analytics, segmentation capabilities, and customer support, you can align the right platform with your goals. Remember, the best email marketing service is one that helps you foster relationships, boost engagement, and ultimately, grow your business.

Explore these options and choose a service that will empower your email marketing strategy today. With the right tool in hand, you’re one step closer to unlocking the full potential of your business.