Top 7 Best Landing Page Builders 2024 – All You Need To Know!

A web landing page is essential for the success and effective performance of any business. To craft a highly effective landing page that generates significant conversions, utilizing a web landing page builder is crucial.

According to careful estimates, businesses employing optimization software to refine their landing pages experience an average increase in conversion rates of around 30 percent.

Best Landing Page Builders

These landing page builders simplify the process of designing and assessing the performance of your landing pages.

They allow you to make adjustments to your offerings, observe which elements attract more leads, and determine the most suitable landing page design for your website.

What is a Landing Page?

As the name suggests, a landing page is an independent page where visitors arrive after clicking a link provided in any of your marketing channels. This page is specifically designed for marketing purposes, with its primary objective being the conversion of visitors into loyal customers.

A landing page differs from a standard webpage, which aims to allow visitors to explore and learn more about your products and services. Instead, a landing page is concentrated on a singular goal, known as the Call To Action (CTA). In other words, the landing page on your site aims to prompt visitors to take a specific action, such as making a purchase.

The distinction between a landing page and a simple webpage lies in their focus. A typical webpage contains numerous links and distractions, potentially leading visitors in various directions away from the intended CTA.

Conversely, a landing page is more concentrated and limits visitors to follow a single, direct link that guides them toward making a purchase.

When visitors arrive on your website, they are directed precisely to the landing page where the purchase link is prominently placed, significantly increasing the likelihood that they will click on that link.

What is a Good Landing Page Conversion Rate?

As per the estimates of Unbounce, a good landing page conversion rate should be around 12 percent. A conversion rate of 12 percent means that the site is performing exceptionally well compared to 90 percent of its competitors.

This conversion rate varies from industry to industry. For instance, health industry leads convert more compared to travel industry leads.

However, the average conversion rate of landing pages from different businesses is 9.7 percent given that a reasonable conversion rate is assumed as 10 percent.

How to Measure Landing Page Performance?

After its creation, it is immensely important to conduct testing and measure the performance of your landing page. Without trial and testing, determining the effectiveness of your landing page version is uncertain.

While the ultimate objective for every business is revenue generation, several other criteria must also be considered.

To assess this, it’s essential to check if your landing page meets specific metrics. Among these, the most critical metrics include the average page time, bounce rate, conversion rate, landing page views, cost per conversion, and time spent per session.

If your landing page demonstrates optimal performance in at least these six areas, it indicates that it has been well-designed and optimized.

Top 7 Best Web Landing Page Builders 2024

Disclosure: We may receive compensation at no additional cost to you if you make a purchase through the links provided.

After careful consideration and in-depth research, we have compiled a list of the 7 best web landing page builders that should be tried in 2024. These include:

• Unbounce
• Convertkit
• Instapage
• Carrd
• Wix
• Leadpages
• Clickfunnels

1. Unbounce – The Best Drag-and-Drop Landing Page Builder

The first landing page builder on the list is Unbounce. It’s a purely conversion-driven landing page builder.

It captures leads for your business and converts them into loyal customers. Unbounce comes with plenty of built-in tools and AI optimization options that are specially designed for capturing leads.

With its unlimited A/B testing, you can test your landing page designs from every aspect and see what’s being liked by your site visitors.

Key features

1. The Custom Scripts of Unbounce allow you to control your landing page completely. You can create unique landing page elements using coding languages such as CSS and JavaScript.
2. You can do Easy Optimization of your landing pages using artificial intelligence alerts and page improvement recommendations. So, you can optimize your pages in real-time and can publish only the final version.
3. Video Backgrounds allow you to immediately capture the attention of your visitors. As soon as they land on your landing page, attractive full-background clips will catch their attention. These clips will autoplay so the chances of conversion increase.
4. With the Drag-and-drop Interface of Unbounce, you can design landing pages exactly how you want them to be. With precision and ease, the page elements can be added via a drag-and-drop editor.
5. Unbounce’s Style Guide comes with approved colors and typography, which you can use on your landing pages. So, you can create pages that align with your brand style and mood.
6. A/B Testing lets you test your landing pages. So, you can create multiple designs and see which one is attracting more leads and has a high conversion rate.

Pros

• Simple and user-friendly dashboard
• Easy to integrate with marketing apps or CRMS
• You can personalize every aspect of your landing pages even without coding knowledge

Cons

• A little expensive web page builder

Pricing package

As far as the pricing package of Unbounce is concerned, four plans are offered by the platform.

The lowest of all costs you $99 and the most advanced one is worth $625 per month.

Apart from the basic plan called “launch”, the other three are a little expensive, especially for beginner-level businesses.

So, if you’re on a budget, you should try some other web page builders available at low prices.

Try Unbounce

2. Convertkit – The Free Landing Page Builder

Next comes Convertkit, which is a hub for monetizing your audience without any hassle.

Convertkit comes with plenty of well-thought-out landing page templates, you can use them to design landing pages that maximize your sales.

The best part about Convertkit is that its landing page builder is free of cost. Websites with subscribers up to 300 can use this free builder to create landing pages and expand their business.

Key features

1. With the Fully Customizable Templates, you can create your landing pages as per your style.
2. You get 1000+ Images in Convertkit because of its integration with Unsplash. It’s a hub of plenty of free and unique images that can be accessed with a single click and incorporated into the landing page.
3. Opt-in Forms help you collect information about your audience when they land on your website. So you can connect to them in a better way and generate maximum sales.
4. Using Convertkit, you can create landing pages without any coding knowledge. However, those experts in coding can also show their expertise because Convertkit has the option of designing pages and page elements via coding using CSS language.
5. Automatic Lead Magnet Delivery allows you to gain the email address of your site visitors. On visiting your site, they will be required to enter their email address, which will be then used by you to connect with them.
6. Convertkit lets you create landing pages that are Responsive on all Devices. All the templates are highly responsive and load fastly on multiple devices.

Pros

• Offers a 14-day free trial without a credit card
• Helps connect with visitors efficiently through quick forms
• Has a free landing page builder, which is the best thing for those on budget

Cons

• Doesn’t have advanced features and is a basic landing page builder

Pricing package

Convertkit comes with three pricing plans. The first one is free and covers businesses with small email lists. The other two plans also aren’t very expensive.

The Creator plan costs $9 per month while the Creator Pro is worth $25 per month.

If you are a beginner and want an inexpensive platform, Convertkit is for you. However, big enterprises with long email lists cannot benefit much from Convertkit.

Try Convertkit

3. Instapage – Best for High-Converting Landing Pages

Instapage is another landing page builder that comes with countless basic and advanced features that fit all types of businesses.

As per the official platform, over 4 million landing pages have been built on Instapage so far. Instapage is an advanced landing page builder that comes with plenty of features focused on high conversion rates and generating maximum sales.

With its easily scalable blocks, global landing page updates, and faster site load times, you can secure more purchases.

Key features

1. With 500+ Customizable Layout options, Instapage lets you create your landing pages in complete alignment with your business type and scope. You can always Stay on Brand using Instapage’s pixel-precision designs.
2. With the Global Blocks, building and updating the landing pages has not only become easy but fast as well. The Instablock library has plenty of pre-designed templates that can be used over and over again on any page and can also be saved as a global block.
3. You can Turn more ad clicks into Leads using the landing page builder feature of Instapage. This lets you create personalized post-click pages for your marketing campaigns for a better ROI.
4. Instapage lets you create web landing pages and then Scale them with Ease. You can globally update your pages with one click. These changes will be reflected on all the pages where that particular block is used.
5. AMP + Thor Render Engine^®  technology used in Instapage allows you to deliver a super responsive site experience to your mobile users. They ensure that your site loads with speed not only on PCs but on mobiles as well.

Pros

• Comes with advanced marketing integrations
• Super fast landing page creation
• Highly responsive live chat option

Cons

• Despite being costly, the building plan doesn’t offer advanced features unless you upgrade

Pricing package

Instapage comes with two pricing plans based on what is your requirement for a landing page. The first plan called the “Building” plan costs you $199 per month and is focused on creating landing pages for higher conversions.

The second plan called “Converting” is a custom plan and it mainly aims at maximizing the conversion rate for your business.

So, if you have already incorporated landing pages into your site, but want to optimize them for better ROIs, go for the customized plan.

Try Instapage

4. Carrd – Simple and Beginner-friendly

If you are looking for a landing page builder solution that doesn’t cost much, Carrd is for you.

In this list of landing page builders, Carrd is a very reasonably priced platform. You get to access plenty of ready-to-use templates in this platform, which make it super easy and simple for you to come up with a landing page within no time.

Key features

1. Responsive Designs of Carrd allow you to customize your landing page according to your brand style. 16 website design elements cover various things such as texts, videos, music, lists, tables, and much more.
2. Carrd offers the option of Slideshows as well. These slideshows appear in the background as well as standalone elements. So, they instantly grab your audience’s attention.
3. You get to incorporate several useful third-party widgets in the Carrd Widgets feature. Some of them include Facebook, PayPal, and Stripe.
4. With Carrd, your site Speed and uptime always remain up to the mark. Your landing page loads faster on all desktop and mobile devices. This ensures that your audience can immediately visit your site directly or indirectly.
5. Carrd SEO features allow you to optimize your site so it can rank faster in Google search engines. Using Carrd, you can edit meta tags and have more control over your site content. Also, with Carrd-generated sitemaps, you can have your content indexed faster.

Pros

• Has a clean and simple user interface
• Has a variety of pre-designed templates for landing pages and forms
• Economical pricing plans

Cons

• Lacks advanced landing page builder functionality

Pricing package

As far as the pricing of Carrd is concerned, it offers three plans. The first one called the Pro Lite costs you $9 annually, the second called the Pro Standard costs $19 per year, and the third called Pro Plus costs $49 annually.

All three plans are very cheap and are perfect for those looking for a simple landing page builder for their business that doesn’t cost much.

Try Carrd

5. Wix – The Overall Website Builder for Advanced Businesses

Wix is a complete website development platform. Using this website builder, you can create a full-fledged website within minutes even if you have zero experience in website development. Wix claims that over 220 million people have used it to develop their websites and grow their businesses. Wix comes with fully managed security, 1000s of pre-designed templates, and advanced marketing solutions, which ensure that maximum visitors on your site convert.

Key features

1. The Accessibility Wizard of Wix lets you optimize your site so it’s accessible to your audience. The Wizard identifies if your landing page has any accessibility issues and helps you fix them.
2. Wix offers Unlimited Creation of web landing pages using its advanced features including AI technology.
3. With the App Market, you can enhance the functionality of your landing pages and customize them according to your business requirements. This market offers free and paid integrations, which let you manage your customers more efficiently.
4. Built-in Accessibility Tools ensure that your site remains accessible all across the world. These features comply with global standards such as WCAG 2.0 and help enhance your brand through inclusion.
5. Enterprise-grade Security ensures that your site remains secure from all types of attacks. Your site will benefit from the free SSL certificate, autosave, and regular backups.
6. The SEO Wiz Tool of Wix allows you to optimize your site using plenty of SEO apps as per the Google algorithms so it appears in Google search results. This means that your site will drive more traffic and the probability of conversions multiplies.

Pros

• Has an app market using which you can enhance your website functionality
• Comes with detailed guidance in the form of video courses and a Wix blog
• Offers a 24/7 customer service

Cons

• Wix templates aren’t interchangeable

Pricing package

Wix offers four pricing plans in its Website plans, which start at $4 per month and go up to $24 per month.

All of these plans are very inexpensive and suit all types of businesses, especially the small-medium ones.

The Business and eCommerce plans section offers three plans, which start at $17 and go up to $35 per month. Overall, Wix is a very reasonably priced landing page builder.

Try Wix

6. Leadpages – The Most Suitable for Small Businesses

Leadpages is another drag-and-drop landing page builder, which helps you create highly converting landing pages. Because of its simple user interface, it works well with beginners and non-techies.

Leadpages give you the option to use either the Standard or the drag-and-drop editor for creating landing pages.

With its built-in analytics and A/B testing, Leadpages enables its users to master the art of creating high-converting landing pages.

Key features

1. Leadpages provides Unlimited lead collection & traffic for all types of businesses. This ensures that your site is only getting the traffic that would eventually convert.
2. You get to create landing pages having Unparalleled page load speed. So, the possibility of your business losing any potential customers is ruled out. Because once your subscribers click on the link, they instantly land on your site and don’t have to wait for the landing page to load.
3. Leadpages also come with a Leadmeter, which is a real-time optimization tool. Using this feature, you can get a live rating of your landing page performance. So, you can make changes side-by-side even before you publish the page.
4. Leadpages comes with plenty of Mobile-responsive and high-converting templates based on data collected from thousands of landing pages it has hosted so far. These templates can also be sorted by their conversion rates, which let you quickly identify which template to use.
5. You have access to plenty of Integrations on your landing page if you use Leadpages. These include a dedicated WordPress plugin, Joomla, Squarespace, etc. All of these integrations make it easy for you to manage your website in a better way.

Pros

• Offers plenty of useful integrations with email marketing platforms such as ActiveCampaign and Mailchimp
• Can be used with or without a WordPress installation
• Unlike other landing page builders, Leadpages’ free trial lets you test a lot of its features

Cons

• Limited customization options in all of its plans

Pricing package

Leadpages comes with two pricing plans. The first one costs you $49 per month and the other one costs $99 each month.

You can host 1 site on the basic plan and up to 3 sites on the advanced plan. Both plans claim to generate unlimited traffic and lead for your business.

We would recommend you to go for the basic plan of Leadpages first and once you’re satisfied with its services, upgrade to the advanced plan as it lets you do unlimited A/B testing and offers advanced integrations as well.

Try Leadpages

7. ClickFunnels – Landing Page Builder Focused on High-Converting Funnels!

Last but not least, ClickFunnels is a complete marketing funnel software that’s mainly focused on creating high-converting funnels.

In this regard, you can create landing pages that ensure maximum conversions.

It paves a seamless way for your site visitors to eventually hit the purchase button. With ClickFunnels, you can add advanced sales funnel functionalities to your business easily.

However, if you’re looking for an advanced landing page builder, ClickFunnels might not be the right fit for you.

Key features

1. You get to have a Distraction-free CTA on all of your landing pages. Your website traffic will simply land on the place where they are required to make a quick decision, without any distractions of random brand information.
2. You get to benefit from the High-Converting and Customizable Templates of ClickFunnels if you use them for building your landing page. These pre-designed templates have already been tested to be high-converting, so you can use the winning formula just by making simple changes.
3. ClickFunnels offers countless Integrations including SMS and email forums with useful platforms such as MailChimp, Shopify, and Convertkit (which is a landing page builder itself). All these integrations can easily be accessed through ClickFunnel’s dashboard.
4. The A/B or Split Testing feature allows you to test and optimize your landing page designs instantly. This saves you a lot of time and resources as you know beforehand which strategy is working well with your audience and bringing maximum conversions.
5. With the Detailed Analytics of ClickFunnels, you can access your sales funnel data and use it for funnel optimization. These analytics let you identify the missing points in your landing page funnel and help you fix them.

Pros

• Has a simple learning curve and is perfect for newbies
• It comes with a visual drag-and-drop editor that’s both desktop and mobile friendly
• A/B Testing and easy funnel sharing

Cons

• Doesn’t offer a lot of advanced features, so some people find it too basic

Pricing package

Clickfunnels offers three pricing plans. The basic plan costs you $147, the Pro costs you $197, and the Funnel Hackers is worth $297 per month. All of the plans offered by Clickfunnels are expensive and don’t suit beginner-level businesses.

There is no doubt about the countless useful features offered in all of them, but they cost you heavily.

Advanced businesses however can try Clickfunnels as they have the room to invest some decent amount in a web landing page builder.

Try Clickfunnels

Conclusion – Last Thoughts! (Best Landing Page Builders)

In conclusion, a website won’t work well without a good landing page. Landing pages ensures that the majority of the people who visit your site buy what you’re offering. They turn potential customers into actual customers and help your business make money. So, they’re really important.

To make effective landing pages, you need a good landing page builder. It helps you try out different designs and details so your final design is just right. That’s why in this guide, we’ve talked about the 7 best web landing page builders to help you pick one.

We’ve gone into detail about each one, talking about what they can do, how much they cost, and what’s good and not so good about them. Every landing page builder says it’s the best, but there are differences that will help you decide. Some let you try them for free, and some don’t. Some are affordable, and some are expensive.

So, you have to think about what you want before you decide. If you’re someone who needs to try things out before you buy, then pick one that offers a free trial.